The 2024 Horry County Museum Documentary Film Series continues with Miss Springmaid.  This film, part of the Carolina Stories Series by SCETV, tells the story of World War I hero and legendary advertising savant Elliott White Springs, who also founded Springmaid Beach in Myrtle Beach, SC as a resort for his employees. The 30-minute program takes an unflinching look at the irrepressible and provocative advertising slant that made “Springmaid” sheets a household name and changed the approach of the entire country’s advertising industry.

The film is free to the public and will be shown at 1:00 PM, Wednesday, March 13^th, at the Horry County Museum, located at 805 Main Street in Conway.

The Horry County Museum Documentary Film Matinees will continue throughout 2024. For a list of films, visit our website at www.horrycountymuseum.org. For more information, call the Horry County Museum at 843-915-5320 or e-mail hcg.museum@horrycountysc.gov.